public health institute of western mass

PRINT AD CAMPAIGN

The Public Health Institute of Western Mass aimed to break the stigma surrounding adolescent mental health in Black, Latino and youth of color. They came up with a community based solution by forming the Young Mental Health Coalition. To make it more appealing to the youth, Axiom Blue Marketing collaborated with them to create a Pulp Fiction-inspired design entitled, "I Am More Than My Mood." The result is a visually stunning campaign that is sure to catch the attention of its target audience.